Should you buy followers on Instagram? In case you did not know, people have bought followers on Instagram for a long time. However, after the change in the Instagram algorithm the problem has become more common and more OBVIOUS.
I am someone who posts high quality images to my Instagram account on a daily basis. I use relevant hashtags, tag the appropriate brands, and interact with others on Instagram. I keep up with the new beauty releases, I experiment with the time of day that I post, and how frequently I post throughout the day. On most days, I lose followers. On good days, my account grows slowly.
Over the past few years, I have made friends with other “influencers” on Instagram. They are experiencing the same issue – slow, minimal growth. Unfortunately, a lot of accounts have chosen to solve this problem by buying their followers. Let me share a few reasons why I think this is a bad idea:
- The new algorithm change has made it clear which accounts are buying their followers. It is obvious. You look silly. Brands may not have caught on, but your fellow “Instagrammers” have and the ones playing fair are livid.
- Eventually, brands will catch on and you will burn so many bridges that you can never repair. Brands send products to influencers based on their number of followers. How do you think they will feel when they learn that the majority of your followers are either fake accounts, or people that have no actual interest in your page?
- It is just not worth it. Think about why you started your Instagram account. For me, it was to tap into my passion for photography and makeup. Perhaps your sole purpose of starting an Instagram account was to receive free products from brands. Sure, buying your followers can be a sure-fire way to get there. I guarantee you that it will not last. Why? Because you have proven that you are not willing to work hard for your success.
The bottom line: Anyone who buys followers is alienating themselves from other influencers on Instagram. Soon brands will catch on and cut ties with those accounts. Then, all they will be left with is their Instagram account with artificially high likes and followers that they paid for.
If you are someone who has NOT paid for followers – keep up the good work. Be proud that you have built your following (however high or low the number is) based on hard work, authenticity, and your genuine interaction with your followers.