I have been a blog reader/YouTube video watcher for YEARS. After a while, I learned that most content creators use affiliate links to monetize their blogs. Affiliate links are basically trackable links that allow bloggers to earn money if someone uses their link to purchase a product. For example, if you click on this Sephora link, I will earn a small commission on your purchase. Or, if you click on the Sephora icon at the end of this post, I will earn a small commission on your purchase as well.
As a blog reader, I have absolutely no problem with affiliate links. In fact, if I am purchasing a product specifically because a blogger recommended it – I will go out of my way to use their link. To me, it is just like a sales associate at Nordstrom that earns a commission when they help you find a product in store. Why shouldn’t a blogger earn the same commission? (Just like in a store, their commission does not impact the price you pay at all.)
Honestly, you probably click on affiliate links every day and do not even notice it. For example, if you use one of those coupon websites like RetailMeNot that forces you to “click here” to get the coupon code – that is an affiliate link and they will now earn a commission on your purchase. Same with websites like Ebates that offer you cash back. When you click on the retailer from Ebates.com, Ebates will now earn a commission on your entire purchase. Here are a few other interesting facts I have learned about affiliate links:
- The purchase does not have to be immediate for the link to earn a commission. For example, if you click on an affiliate link and do not purchase anything, nothing happens. However, if you go back and make a purchase within a certain period of time (it depends on the retailer) that link will earn a commission.
- Since there are affiliate links everywhere, the commission is earned based on the last affiliate link that you clicked on. For example, if you click on one of my affiliate links but then go to another blog and click on theirs – the second blogger will earn the commission on the purchase and I will earn $0.
The reason that I am discussing this on my blog is that I recently started adding affiliate links to my blog posts. I have always disclosed that they are affiliate links but I want to be extra clear. This means that if you click on my links and purchase a product I recommend, I will earn a small commission. I would sincerely appreciate if you DO use my links. Blogging is a VERY expensive hobby. I would love to earn a small amount each month that I could invest back into the blog. This means more products for me to review for you!
If you are not ok with that, then please do not click on my links. I have talked about this topic a lot on Snapchat and it has been fascinating to hear everyone’s thoughts on affiliate links. At the very minimum, I want to make sure that my readers are educated about affiliated links and can make up their own mind if they want to use them or not. I would love to hear your thoughts on the use of affiliate links in the beauty community.