This is the second post in my Pinterest for Bloggers series! If you missed my first post about how to verify your blog on Pinterest, check it out here. Note that my instructions are for WordPress users only, sorry!
What are rich pins? Rich pins are pins that include extra information on the Pin itself. This may not sound important but ever since I set up rich pins for my blog, my traffic from Pinterest has doubled.
Here is an example of a “normal” image that I pinned from my Instagram account:
Here is an example of a Rich Pin from my blog:
As you can see, the Pin looks much more “professional”. The bold title “The Best My Lips But Better Shades” and the description “The Best My Lips But Better Shades | Kate Loves Makeup” were automatically populated from my blog. Rich pins make your pins stand out and make your website look more official (which results in more traffic to your site). The rich pin received 30 re-pins while my normal pin of the SAME IMAGE received 1.
Here are the step by step instructions of how to set up rich pins for your blog:
Step One: Add Meta Data to your blog post. This sounds confusing but it is simple. First, you should download the Yoast SEO plug-in. This plug-in is absolutely incredible. One of the functions of this plug-in is that it can automatically add Meta Data to your blog posts.
- Once you have downloaded and activated the Yoast SEO plug-in: go to SEO –> Social –> Facebook and make sure the “Add Open Graph meta data” is Enabled.
Step Two: Verify your Rich Pins on Pinterest: Go to this website and enter a URL from your webpage and click “Validate”. Note: Do not use your blog home page (it will give you an error), use a recent blog post. Review all your information and make sure it looks correct. If it does, click “Apply Now”. Pinterest will then send you an email letting you know that your rich pins have been verified.
That is it! Once you have verified your rich pins, your new Pins will all be rich Pins. Note that the rich pins text comes from the “alt text” on your images so make sure that you are filling that out every time that you add a new photo. You should already be doing this anyways for SEO purposes.
I hope you found this guide on how to set up rich pins for your blog useful. Make sure to check out my blog post about how I tripled my Pinterest following in one month.
*If you found this post helpful, please share it on Pinterest!
Be sure to check out the rest of my blogging tips.