One of my New Years’ Resolutions for my blog was to grow my smaller social media channels. I had heard so many bloggers claim that the majority of their traffic comes from Pinterest so I thought this would be the perfect place to start.
On January 1st, I started to spend 30 minutes each night pinning. I pinned a mixture of my own content as well as others content. I grew a little by doing this (basically because I went from never pinning to pinning regularly). However, after doing a ton of research about how to grow your Pinterest, I discovered a few valuable resources that helped me triple my Pinterest following and double my blog traffic from Pinterest in just ONE MONTH.
Use BoardBooster and/or Tailwind
After researching ways to grow your Pinterest, I discovered BoardBooster and Tailwind. Each of these programs are recommended by so many bloggers so I decided to give them both a try. BoardBooster and Tailwind are tools that help you get more followers and more re-pins on Pinterest. I will highlight the best features of each program here:
- Tribes – You can join a Tailwind Tribe which is essentially a way to share your content with a group of people in the hopes that they share your content with their followers. It is basically like a group board that is private. I joined a Tailwind Tribe that was full of fashion bloggers and I found that it was not very effective for me due to the fact that they primarily repined other fashion bloggers instead of my makeup content.
- Dashboard – One of my favorite features of Tailwind is their dashboard. I find Pinterest’s reporting system to be very difficult to use so I like to check all of my stats on my Tailwind Dashboard. It tells me following statistics as well as shows me recent pins from my my blog.
- Smart Schedule – This is the biggest perk of Tailwind for me. Rather than just Pinning 100 pins at one time, you can add pins to your Queue. Then, Tailwind determines when is the optimal time to publish these pins based on when YOUR followers are most engaged. This is absolutely genius if you want your Pins to be seen and get re-pinned.
If this sounds like something you are interested in, check out the Tailwind site to get more information or start your FREE TRIAL here.
- Looping – BoardBooster can “loop” pins within a board. This basically means that it will take your oldest pin and re-pin it to the same board. After a period of time, it will then automatically delete whichever pin has the lowest engagement so that you do not have duplicate pins on your board. This feature has been incredible for my blog. I have set up Looping on my blog board and this alone has driven so much traffic to my older blog posts.
- Campaigns – I have not played with this feature yet but apparently, BoardBooster will automatically repin your pins for you (you set the quantity and frequency). This feature is great if you have a large number of group boards that you want to pin your pins to without spamming everyone.
- Scheduler – BoardBooster creates secret boards that only you can see. For example, I have a public board called “Skincare” so BoardBooster created a board for me called “–Skincare”. You pin directly to those secret boards (i.e. “-Skincare”) and then it will move those pins to your public boards (i.e. “Skincare”) at the best possible times (when your followers are most engaged).
- If this sounds like something you are interested in, check out the BoardBooster site to get more information or start your FREE TRIAL here.
Which one do I recommend?
I currently use both Tailwind and BoardBooster. I have seen such a huge change in my Pinterest following as well as a huge change in traffic to my blog that I do not want to give up either tool. If you want to grow your Pinterest, I would recommend signing up for a free trial and see which one works best for you.
Join Group Boards
If you read other blogs, you will see that most of them recommend you use PinGroupie to find group boards to join. I tried this method and had ZERO success. I could not get a single person to respond to me. Essentially, you search PinGroupie for group boards that are in your niche (for example, beauty boards) and then you reach out to the board owner and ask to be invited. Not a single one responded to me.
However, I have joined 22 group boards (some of them with as many as 173K in followers!). I was invited to each of these boards the exact same way: by networking within Facebook groups. I started joining Facebook groups about blogging as a way to learn more about blogging. Naturally, you start to interact with people in those groups and I have stumbled upon very popular group Pinterest boards that way.
I just started my own group board for Beauty Bloggers, check it out here.
Share The Love
One huge mistake people make is to only pin their own content. No one is going to want to follow your Pinterest if you are just spamming them with your latest blog posts. I try to pin at least 30 images a day and the majority of them are others’ content.
I hope you found this post about how I tripled my Pinterest following in one month. Obviously, before you implement either of these tools make sure that you verify your blog on Pinterest, and set up Rich Pins. I will also be writing a follow-up post about how to optimize your images for Pinterest, so stay tuned.
If you found this post helpful, be sure to share it on Pinterest 🙂